In a world where information is just a click away, the role of the media has never been more powerful, or more dangerous. As a society, we rely on the media to inform us, to shine a light on important issues, and to hold those in power accountable. But what happens when the media, potentially driven by a thirst for attention and profit, prioritises sensationalism over facts? The result is a culture of division, angst, anger, and confusion that can tear communities apart.
It’s no secret that the media thrives on stories that sell. In an era where clickbait headlines dominate and the 24-hour news cycle demands constant content, the media often falls into the trap of prioritising sensationalism over accuracy. Stories are churned out at a relentless pace, often with little regard for nuance, context, or the potential impact on those who consume them. Complex issues are reduced to soundbites, and the truth is often sacrificed for the sake of a more compelling narrative.
Since becoming a Councillor and President of the Sutherland Shire Football Association, I have witnessed first-hand the positive and negative effects of how a “story” is portrayed in the media. When stories focus on the good, the achievements of community groups, acts of kindness, or collaborative efforts, they inspire and uplift. However, when stories are sensationalised or framed to highlight conflict, they can create division, create negativity, and undermine the very community spirit we work so hard to build.
This kind of reporting creates fear and division within communities. Instead of presenting balanced, factual accounts, the media often amplifies extreme perspectives, framing stories in a way that pits one side against another. The result? A society that is increasingly polarised, with people feeling more isolated and mistrustful of one another.
We see this in the way certain topics are covered. Headlines that sensationalise crime, focus on worst-case scenarios, or highlight societal tensions can create a false sense of danger and discord. When media outlets frame issues as “us versus them,” they contribute to a climate of anger and hostility. This can lead to real-world consequences, such as increased discrimination, fear-mongering, and the erosion of social cohesion.
Take, for example, coverage of community issues. Instead of highlighting stories of resilience, collaboration, and positive change, media often zeroes in on conflict, mistakes, and blame. This skewed focus not only misrepresents the reality of our communities but also sows seeds of discontent and cynicism.
One of the most concerning aspects of this sensationalist approach is the confusion it causes. When stories are framed in dramatic or misleading ways, it becomes difficult for people to discern fact from fiction. Inaccurate or incomplete reporting can spread misinformation, making it harder for individuals to make informed decisions. This confusion can be especially damaging in times of crisis, where clear, accurate information is critical.
It’s time for a shift. As someone deeply committed to building strong, connected communities, I believe that responsible journalism must become the norm rather than the exception. Media outlets have a duty to prioritise accuracy, context, and balance in their reporting. Instead of chasing clicks, they should focus on stories that promote understanding, empathy, and constructive dialogue.
The media has the power to shape public perception and influence societal attitudes. Imagine the positive impact if more stories focused on solutions rather than problems, on unity rather than division. By shining a light on acts of kindness, resilience, and collaboration, the media can help inspire people to work together to address the challenges we face.
At the same time, we as consumers have a role to play. We must be critical of the information we consume, seek out multiple perspectives, and hold media outlets accountable for the way they report on issues. It’s up to all of us to demand responsible journalism that serves the public good rather than fuelling fear and division.
We can build a more informed, connected, and compassionate society, but it starts with the stories we choose to tell. Imagine a commitment from journalists to tell stories that empower, educate, and unite. The time for sensationalism is over. It’s time for truth, accountability, and responsible media that reflects the best of who we are as a community.
